
GameStop, a company most people know for selling video games, has a huge new plan! Its CEO, Ryan Cohen, announced on January 30, 2026, that GameStop wants to buy another company that’s much, much bigger than itself. Think of it like a local corner store trying to buy a massive supermarket chain – it’s a super ambitious idea!
Here’s what you need to know:
- A “Mega Deal”: Cohen calls this potential purchase “very, very, very big” and “transformational.” He believes it’s something that’s never been done before in the world of big business deals.
- The Big Goal: The main reason for this huge acquisition is to make GameStop worth over $100 billion. That’s ten times its current value! To give you an idea, if your school’s annual budget was $10 million, this would be like trying to grow it to $100 million in just a few years.
- Money in the Bank: GameStop has about $9 billion saved up, which is a lot of cash to use for this massive shopping spree.
- Looking for the Right Fit: Cohen is searching for a publicly traded consumer company (meaning one that sells products or services directly to people, like a clothing brand or a fast-food chain) that he thinks is “undervalued.” This means he believes the company is worth more than its current price, perhaps because its current leaders aren’t making the most of its potential – he calls them a “sleepy management team.”
- The “Genius or Foolish” Risk: Cohen admits this plan could either be a stroke of genius or a total mistake. However, he’s confident that his team can use their experience, like being super efficient with resources, to quickly improve the new company’s profits, similar to how a strict but smart coach can turn a struggling sports team into a winning one.
- CEO’s Incentive: Interestingly, Cohen’s own big paycheck depends on whether GameStop actually reaches that $100 billion value. He says he hopes all shareholders (people who own a piece of the company) will benefit greatly if the plan works.








